Chapter 9 Tapping emotion discusses the impact presenters make through the use of emotions. Emotions stick whether it be a positive or negative impact. Presentations are about “the transfer of emotion.” As a presenter, your goal is to persuade your audience to adopt your point of view. If a presenter adds humor or emotional content to the subject, it may turn an impossible-to-learn subject learnable. “If the information somehow touches you personally, you’ll remember it.” Comments with a positive emotional charge enrich our lives; on the other hand, comments with a negative emotional charge drain us and leave us vulnerable to every “virus” that comes along. There is no neutral column. A presenter has the power to change the mood of their audience and set the tone for the session. The words we choose contribute to making a positive or negative impact. Words, images, and music determine the connection made between the presenter and their audience. As a teacher, one should take advantage of the opportunity to instill a positive impact in our students that will result in lasting a lifetime.